In this Privacy Policy the terms, ‘we’ or ‘us’ is Echo Location Talent Agency Ltd

Your privacy is important to us and we are committed to keeping your information secure and managing it in accordance with our legal responsibilities under applicable data protection laws.

Please read this Privacy Statement carefully as it contains important information to help you understand how and why we process any personal information that you give to us.


What Information We Collect

We process personal information which you give us

  • As a customer to provide you with the services you have requested
  • Whilst servicing your request through our website, our booking system, in writing or over the phone
  • If you request information or assistance from us

What personal information we process

This includes:

  • Personal details such as your name, phone number, email address, home address, photograph, passport, identity information and press pack
  • Financial information which includes your bank account details and accountants details
  • Company information such as your company name, phone number, email address, business address and company number

Special Categories of Personal Data

Special categories of personal data include information about an individual’s health and other categories of personal information which are closely protected.

We do not generally process such information unless you have voluntarily provided this to us.  For example, where you have advised us of a health issue, which could mean that you may be classed as a “vulnerable”.  We will process sensitive information where you have voluntarily provided this information to us and have agreed that we can use this information to deliver services to you.  Where possible we shall seek to minimise the collection and use of such special categories of personal data.

How we use your Information

  • To promote your profile and introduce you to Promoters
  • To source, negotiate, administer and secure event bookings on your behalf
  • To facilitate accommodation and travel arrangements for your events
  • To manage your financial payments
  • To source, negotiate, administer and secure event bookings on your behalf
  • To introduce you to Promoters and other Artists
  • To manage your financial payments
  • To introduce you to Artist Management and Artists
  • To negotiate, administer and secure event bookings on your behalf
  • To manage your financial payments
  • To provide you with the services you have requested
  • To comply with legal obligations where we are required to verify your identity and legally disclose your personal information to regulatory authorities or government bodies

We will process your information where we have a legitimate interest to do so, where we have your consent, where we permitted by law or to comply with applicable law and regulation.

Providing a service and internal processing
To assess your needs and provide you with suitable products and services
  • Legitimate interest to provide and manage the service
  • Where special categories of personal data are processed, these are necessary to assess your needs
To service and administer your request and process your payments
  • Legitimate interests to provide and manage the service
To confirm, update and improve our customer records
  • To comply with legal obligations in the Data Protection regulations
To provide you with any information on the services that you have requested
  • Legitimate interests to provide information on the services you have requested
Relationship Management
To inform you of products and services that may be of interest to you, where you have chosen to be made aware of this
  • Legitimate interest to provide information on the services you have requested (Promoters)
Training and development
For training purposes and to improve our service to you
  • Legitimate interests to improve our services and develop our employees
Complying with Legal Obligations
To prevent, investigate and prosecute crime, fraud and money laundering
  • To comply with legal obligations for prevention of financial crime and money laundering
If we are obliged to disclose information by reason of any law, regulation or court order
  • To comply with legal obligations
To transfer information to any entity which may acquire rights in us
  • Legitimate interests for commercial interests
For any other purpose to which you agree.
  • With your consent

How we retain your personal information

We will retain your personal information in accordance with applicable laws.  We will take reasonable steps to destroy or anonymise personal information we no longer need for the purposes we have set our above.

Our retention periods are:

Type of personal Information Retention Period
General personal data which include your normal personal data, personal identity and personal financial data
  • 6 years after the end of our relationship with you
  • Passports and press packs will be deleted 1 month after the end of our relationship with you
  • Email correspondence will be archived yearly and deleted after 3 years
Financial Information which includes your bank account details
  • We keep this for the duration our relationship, at the end of our relationship this will be deleted immediately after your last payment
Special categories of personal data
  • Up until you tell us that you no longer want us to retain the personal data or 1 month after the end of our relationship with you

How we share your information

Where necessary or required we may need to share your personal information with:

  • Promoters, Event Advance, your Management and Travel companies to service your requests
  • Promoters, Event Advance and your Artists to service your requests
  • Management, Tour Management and Artists to enable you to enter into a relationship with them to facilitate the booking
  • With third parties such as your Accountants and Power of Attorneys where you have asked us to do so

These parties may be located in the UK, other countries in the European Economic Area (EEA) or elsewhere in the world. Whenever we or service providers transfer your personal information outside of the EEA, we or they will impose the standard contractual obligations on the recipients of that information to protect your personal information to the standard required in the EEA.

Information Security

We invest appropriate resources to protect your personal information, from loss, misuse, unauthorised access, modification or disclosure. However, no internet-based site can be 100% secure and we cannot be held responsible for unauthorised or unintended access that is beyond our control.


We will keep this Privacy Statement under review and make updates from time to time. Any minor changes to this Privacy Statement will be posted on this page and we will communicate any major changes to you.


Where links are provided to other websites it should be noted that they are not and cannot be governed by our Privacy Statement. We cannot guarantee your privacy when you access other websites through any link provided on this website.

Your Rights

You have the right to request copies of your personal information within our custody and control and details of how we use that information. If you think any of the personal information we hold about you is inaccurate, you may also request it is corrected or erased. You also have a right, in certain circumstances, to object to our processing of your personal information, to require us to stop processing your personal information and/or to withdraw your agreement to processing based on ‘consent’, but this does not apply where we have other legal justifications to continue processing your data or an overriding legitimate interest.

In relation to all of these rights, please write to us at the address below.

Complaints Process

If you have a complaint about how we have handled your personal information you may contact us using the details below and we will investigate your complaint. You also have the right to complain to the Information Commissioner’s Office (, which regulates the processing of personal data.

Contact Us

You can contact us by writing to us at:

Echo Location Talent Agency
Bedford House
2nd Floor
125/133 Camden High St
London NW1 7JR
United Kingdom

Telephone queries can be made to +44(0)20 3675 0730