Bacardi and Echo Location Talent engaged in a multifaceted campaign with a number of our artists across a six month period in 2018.
Echo Location aligned with Bacardi as they aimed to take a new creative direction with their largest-ever integrated campaign, which is themed around self-expression with a key focus on the 18-25 year old market.
Bacardi also teamed up with Spotify to curate customised playlists and collaborated with Echo artists such as Bugzy Malone, Stefflon Don and Giggs for videos representing the “Sound of Rum.”
Each artist hosted a Casa Bacardi live show in their home cities of Manchester, Birmingham and London respectively.
NOTTING HILL CARNIVAL
The campaign culminated at Notting Hill Carnival with Bacardi hosting a restricted access stage with only those lucky enough to grab themselves a ticket.
Joining Giggs and Stefflon Don on the Bacardi stage were Echo artists Major Lazer and Mr Eazi.
Echo played a key part in the event and content element of the wider “Do What Moves You” campaign.