- Moving from soaring R&B highs and brutal pop lows, his material is hewn from the everyday, from the struggles that we all experience.
- signed to Island Records, Sam has played support for artist’s such as Jason Derulo, Section Boyz and Krept X Konan.
- Won MTV cover of the month in 2017, with Bebe Rexha hand picking him as her winner.
- Part of First Fifty showcase for The Great Escape 2019.
- 2019 saw Sam play notable tastemaker festivals around the UK, such as The Great Escape, Live at Leeds, Reeperbahn and Berlin Introducing.
- Sold out his last UK tour in November 2019 (including 800cap show in London).
- Amazon and YouTube both named Sam in their Watch Lists for 2020.
- Off the back of releasing his quarantine EP ‘Isolation Diaries’ and singles ‘Kings’ and ‘Charlie’, Sam Announced a joint UK and European tour for 2021.